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M: Advertising

paperback – January 22, 2021
by Weigold, Michael F.
$228.34 USD
$228.34 USD
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ISBN-13: 9781260381894 ISBN-10: 1260381897
Publisher
McGraw-Hill Education
Binding
paperback
Published
January 22, 2021
Weight
2.0 lbs
Dimensions
27.40×2.00×22.90 cm

About this book

M: Advertising by Weigold, Michael F.. paperback edition. ISBN: 9781260381894.

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.