Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies

Madison Avenue Manslaughter: An Inside View of Fee-cutting Clients, Profit-hungry Owners and Declining Ad Agencies by Farmer, Michael. paperback edition. ISBN: 9780996943383.

The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees—a recipe for disaster. Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmers exposé offer the worlds first effective definition of the real agency problem, its the first time an advertising expert has offered corrective solutions to avoid inevitable disaster. Michael Farmers Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising—marketers and agencies alike."