Make It Bigger

Make It Bigger by Scher, Paula. hardcover edition. ISBN: 9781568983325.

An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Schers groundbreaking work, from her designs as art director at Columbia Records, to her identity for New Yorks Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural Historys Rose Center planetarium.