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Management Mistakes and Successes

paperbackSeptember 14, 2010
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ISBN-13: 9780470530528 ISBN-10: 0470530529
Publisher
Wiley
Binding
paperback
Published
September 14, 2010
Weight
0.2 lbs
Dimensions
22.60×1.50×15.20 cm

About this book

Management Mistakes and Successes by Hartley, Robert F.. paperback edition. ISBN: 9780470530528.

Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.