Management of Art Galleries

About this book

The latest edition of the bestselling guide to running a successful gallery told from the expert perspective of art-world insiders What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8 000 galleries Magnus Reschs insightful examination of the business of selling art newly updated and revised is a compelling read with an approach that is both aspirational and practical.