Managerial Economics: Applications, Strategy, and Tactics

Managerial Economics: Applications, Strategy, and Tactics by McGuigan, James R.. hardcover edition. ISBN: 9781285420929.

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to todays students, including an exciting focus on "green" business and environmentally friendly practices and products.