Managing Business Complexity: Discovering Strategic Solutions with Agent-Based Modeling and Simulation

Managing Business Complexity: Discovering Strategic Solutions with Agent-Based Modeling and Simulation by North, Michael J.. hardcover edition. ISBN: 9780195172119.

Agent-based modeling and simulation (ABMS) is a developing technique for understanding emergent behavior in complex systems. Pioneered by the Santa Fe Institute, it is a flexible managerial tool that offers a way to examine the robustness of particular solutions a manager might be considering. It helps managers simulate a large number of choices by individual actors and determine the consequences of other actors adapting to their decisions. This book is a focused, applicable introduction to business ABMS for senior executives and managers.