Managing New Product and Process Development: Text and Cases

Name: Managing New Product and Process Development: Text and Cases
Brand: My Store
SKU: ByrdShop_0029055172
Price: 56.33 USD
Availability: InStock

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About this book

Argues that a companys capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.