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Managing New Product and Process Development: Text and Cases

Name: Managing New Product and Process Development: Text and Cases
Brand: Free Press
SKU: ByrdShop_0029055172
Price: 92.22 USD
Availability: InStock

hardcover – December 10, 1992

by Steven C. Wheelwright

$92.22 USD

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ISBN-13: 9780029055175 ISBN-10: 0029055172

Publisher

Free Press

Binding

hardcover

Published

December 10, 1992

Weight

2.9 lbs

Dimensions

24.40×4.70×16.30 cm

About this book

Managing New Product and Process Development: Text and Cases by Steven C. Wheelwright. hardcover edition. ISBN: 9780029055175.

Argues that a companys capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.