Managing Public Relations: Methods and Tools

Managing Public Relations: Methods and Tools by Smudde, Peter. paperback edition. ISBN: 9780199985173.

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in todays job market.