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Market-Based Management

paperback – January 9, 2012
by Best, Roger
$407.82 USD
$407.82 USD
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ISBN-13: 9780130387752 ISBN-10: 0130387754
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 9, 2012
Weight
1.7 lbs
Dimensions
23.00×2.70×17.80 cm

About this book

@font-face : "Times New Roman"; @font-face : "Arial"; @font-face : "Verdana"; @font-face : "Garamond"; p.MsoNormal li.MsoNormal div.MsoNormal margin: 0in 0in 0.0001pt; : 12pt; : Courier; table.MsoNormalTable : 10pt; : "Times New Roman"; div.Section1 page: Section1; Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance and profitability and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus while incorporating the rise of technology in marketing.