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Marketing 2018

paperback – August 21, 2018
by Ferrell, O. C.
$104.15 USD
$104.15 USD
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ISBN-13: 9780357033753 ISBN-10: 0357033752
Publisher
Cengage Learning
Binding
paperback
Published
August 21, 2018
Weight
3.1 lbs
Dimensions
25.40×2.50×21.60 cm

About this book

Marketing 2018 by Ferrell, O. C.. paperback edition. ISBN: 9780357033753.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.