Marketing

Marketing by Hunt, Shane. hardcover edition. ISBN: 9780077861094.

McGraw-Hills newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students lives, and their future careers. Whether students pursue a major in marketing or another field, Marketings focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students lives -- themselves -- is only further improved by the programs availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.