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Marketing

hardcover – March 10, 2015
by Burrow, James
$34.53 USD
$34.53 USD
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ISBN-13: 9781133962489 ISBN-10: 1133962483
Publisher
Cengage Learning
Binding
hardcover
Published
March 10, 2015
Weight
3.9 lbs
Dimensions
28.60×3.20×22.20 cm

About this book

Marketing by Burrow, James. hardcover edition. ISBN: 9781133962489.

MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECAs performance indicators.