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Marketing

paperback – March 2, 2020
by Roger Kerin
$59.54 USD
$59.54 USD
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ISBN-13: 9781260575699 ISBN-10: 1260575691
Publisher
McGraw-Hill Education
Binding
paperback
Published
March 2, 2020
Weight
3.4 lbs
Dimensions
27.40×2.80×21.80 cm

About this book

Marketing by Roger Kerin. paperback edition. ISBN: 9781260575699.

ISBN: 9781260575699 is an International Student Edition of Marketing 15th Edition by: Roger A. Kerin and Steven W. Hartley This ISBN: 9781260575699 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN. The content of of this title on all formats are the same. Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphasis on financial, social media, marketing metrics, and decision-making.