Marketing: An Introduction

Name: Marketing: An Introduction
Brand: Prentice Hall
SKU: ByrdShop_0132744031
Price: 128.46 USD
Availability: OutOfStock

paperback – January 1, 2012

by Kotler, Philip

$128.46 USD

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ISBN-13: 9780132744034 ISBN-10: 0132744031

Publisher

Prentice Hall

Binding

paperback

Published

January 1, 2012

Weight

2.7 lbs

Dimensions

26.70×2.50×21.00 cm

About this book

Marketing: An Introduction by Kotler, Philip. paperback edition. ISBN: 9780132744034.

This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.