Marketing: An Introduction

About this book

This best-selling brief text introduces marketing through the lens of creating value for customers. Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab Pearsons online homework and personalized study tool.