Marketing: An Introduction, Global Edition

Name: Marketing: An Introduction, Global Edition
Brand: PEARSON EDUCATION
SKU: ByrdShop_1292294868
Price: 49.39 USD
Availability: InStock

paperback – September 4, 2019

by Armstrong, Gary

$49.39 USD

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ISBN-13: 9781292294865 ISBN-10: 1292294868

Publisher

PEARSON EDUCATION

Binding

paperback

Published

September 4, 2019

Weight

3.2 lbs

Dimensions

27.50×2.00×22.00 cm

About this book

Marketing: An Introduction, Global Edition by Armstrong, Gary. paperback edition. ISBN: 9781292294865.

How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.