Marketing: An Introduction Plus MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

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NOTE: Before purchasing check with your instructor to ensure you select the correct ISBN. Several versions of Pearsons MyLab & Mastering products exist for each title and registrations are not transferable. To register for and use Pearsons MyLab & Mastering products you may also need a Course ID which your instructor will provide. Used books rentals and purchases made outside of Pearson If purchasing or renting from companies other than Pearson the access codes for Pearsons MyLab & Mastering products may not be included may be incorrect or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab An Introduction to the World of Marketing Using a Proven Practical and Engaging Approach Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing including new coverage on online social media mobile and other digital technologies leaving readers with a richer understanding of basic marketing concepts strategies and practices. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction