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Marketing Channels

hardcover – November 9, 2011
by Rosenbloom, Bert
$74.25 USD
$74.25 USD
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ISBN-13: 9780324316988 ISBN-10: 0324316984
Publisher
Cengage Learning
Binding
hardcover
Published
November 9, 2011
Weight
3.1 lbs
Dimensions
25.40×3.20×20.30 cm

About this book

Marketing Channels by Rosenbloom, Bert. hardcover edition. ISBN: 9780324316988.

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.