Marketing Channels: A Management View

Name: Marketing Channels: A Management View
Brand: My Store
SKU: ByrdShop_0324186932
Price: 60.09 USD
Availability: InStock

hardcover – January 1, 2003

by Rosenbloom, Bert

$60.09 USD

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ISBN-13: 9780324186932 ISBN-10: 0324186932

Publisher

South-Western

Binding

hardcover

Published

January 1, 2003

Weight

2.9 lbs

Dimensions

25.40×3.20×20.30 cm

About this book

Marketing Channels: A Management View a market leader is known to provide a management focus and managerial framework to the field of marketing channels. Theory research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global socio-cultural and technological changes that have taken place within the industry.