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Marketing: Defined, Explained, Applied (Mymarketinglab)

paperback – January 20, 2011
by Levens, Michael
$63.39 USD
$63.39 USD
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ISBN-13: 9780132177153 ISBN-10: 0132177153
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 20, 2011
Weight
1.5 lbs
Dimensions
27.40×1.80×21.30 cm

About this book

Marketing: Defined, Explained, Applied (Mymarketinglab) by Levens, Michael. paperback edition. ISBN: 9780132177153.

A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.