Marketing for Sport Business Success

About this book

The field of sport marketing is growing. The sports market in North America was worth $60.5 billion in 2014. It is expected to reach $73.5 billion by 2019. (Forbes) As the field thrives and more specialized it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing challenging and competitive industry. Combining two authors and 23 contributing authors Marketing for Sport Business Success provides an all-inclusive practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current information on the industry the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch: Includes a new chapter dedicated to the growing marketing trend of social media. Features the most comprehensive discussion on the uniqueness of sport marketing ever published. Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter Enhances the learning experience with an integrated website utilizing test questions PowerPoint slides study guides poll questions and more. Now Available in a Third Edition! CLICK HERE to view the latest edition