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Marketing Leadership in Hospitality: Foundations and Practices

hardcover – February 18, 2000
by Lewis, Robert C.
$64.56 USD
$64.56 USD
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ISBN-13: 9780471332701 ISBN-10: 0471332704
Publisher
Wiley
Binding
hardcover
Published
February 18, 2000
Weight
3.8 lbs
Dimensions
23.90×5.20×19.50 cm

About this book

Marketing Leadership in Hospitality: Foundations and Practices by Lewis, Robert C.. hardcover edition. ISBN: 9780471332701.

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.