Marketing Management

About this book

Marshall/Johnstons Marketing Management 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing it is a sure bet that the job of leading marketing managers contributions to the organisation and its customers clients and partners has changed at the same level. Yet no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.