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Marketing Management

hardcover – February 25, 2008
by Kotler, Philip
$27.96 USD
$27.96 USD
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ISBN-13: 9780136009986 ISBN-10: 0136009980
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
February 25, 2008
Weight
4.1 lbs
Dimensions
27.90×3.20×21.60 cm

About this book

Marketing Management by Kotler, Philip. hardcover edition. ISBN: 9780136009986.

Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.