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Marketing Management

hardcover – August 30, 2010
by Winer, Russ
$28.94 USD
$28.94 USD
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ISBN-13: 9780136074892 ISBN-10: 0136074898
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
August 30, 2010
Weight
2.7 lbs
Dimensions
28.40×2.50×22.20 cm

About this book

Marketing Management by Winer, Russ. hardcover edition. ISBN: 9780136074892.

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by todays marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.