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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

Name: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Brand: PEARSON EDUCATION
SKU: ByrdShop_0137228511
Price: 61.91 USD
Availability: OutOfStock

hardcover – January 1, 1994

by Philip Kotler

$61.91 USD

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ISBN-13: 9780137228515 ISBN-10: 0137228511

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

January 1, 1994

Weight

1.3 lbs

Dimensions

21.00×1.30×16.00 cm

About this book

Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing) by Philip Kotler. hardcover edition. ISBN: 9780137228515.

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.