Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best
hardcover
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January 1, 1988
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ISBN-13: 9780060158682
ISBN-10: 0060158689
About this book
Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best by Brown, Paul B.. hardcover edition. ISBN: 9780060158682.
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends
