Marketing (MindTap Course List)

About this book

Engaging and thorough MARKETING 12th Edition shows you how marketing principles affect your day-to-day life as well as their significant influence in business decisions. Core topics include the social marketing phenomenon entrepreneurship C.R.M. global perspectives and ethics as well as in-depth discussions on key tools of the trade such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices cases vignettes boxed features and videos MARKETING 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.