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Marketing Models

hardcover – January 1, 1992
by philip-kotler-gary-l-lilien-k-sridhar-moorthy
$226.39 USD
$226.39 USD
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ISBN-13: 9780135446447 ISBN-10: 0135446449
Publisher
Prentice Hall
Binding
hardcover
Published
January 1, 1992
Weight
3.1 lbs
Dimensions
24.80×19.10×4.40 cm

About this book

Marketing Models by philip-kotler-gary-l-lilien-k-sridhar-moorthy. hardcover edition. ISBN: 9780135446447.

This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.