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Marketing of Agricultural Products

hardcover – January 1, 2001
by Uhl, Joseph N.
$48.11 USD
$48.11 USD
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ISBN-13: 9780130105844 ISBN-10: 0130105848
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 2001
Weight
2.8 lbs
Dimensions
26.00×2.50×21.00 cm

About this book

Marketing of Agricultural Products by Uhl, Joseph N.. hardcover edition. ISBN: 9780130105844.

The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions.This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics.For farmers, consumers, or those in food marketing.