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Marketing of High-Technology Products and Innovations

Name: Marketing of High-Technology Products and Innovations
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136049966
Price: 58.92 USD
Availability: InStock

hardcover – February 5, 2009

by Mohr, Jakki

$58.92 USD

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ISBN-13: 9780136049968 ISBN-10: 0136049966

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

February 5, 2009

Weight

2.6 lbs

Dimensions

25.40×20.60×2.50 cm

About this book

Marketing of High-Technology Products and Innovations by Mohr, Jakki. hardcover edition. ISBN: 9780136049968.

For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.