Marketing Plan Handbook, The

Name: Marketing Plan Handbook, The
Brand: PEARSON EDUCATION
SKU: ByrdShop_0133078353
Price: 86.36 USD
Availability: OutOfStock

paperback – December 21, 2012

by Marian Burk Wood

$86.36 USD

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ISBN-13: 9780133078350 ISBN-10: 0133078353

Publisher

PEARSON EDUCATION

Binding

paperback

Published

December 21, 2012

Weight

0.7 lbs

Dimensions

23.00×2.20×18.80 cm

About this book

Marketing Plan Handbook, The by Marian Burk Wood. paperback edition. ISBN: 9780133078350.

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.