Marketing Planning

About this book

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures checklists and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples culminating in a complete sample marketing plan that demonstrates the books unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.