Marketing Research 12E

Name: Marketing Research 12E
Brand: Wiley
SKU: ByrdShop_1119355273
Price: 315.87 USD
Availability: InStock

Paperback – August 9, 2016

by Aaker, David A.

$315.87 USD

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ISBN-13: 9781119355274 ISBN-10: 1119355273

Publisher

Wiley

Binding

Paperback

Published

August 9, 2016

Weight

3.8 lbs

Dimensions

25.40×4.40×20.30 cm

About this book

Marketing Research 12E by Aaker, David A.. Paperback edition. ISBN: 9781119355274.

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.