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Marketing Research: An Applied Orientation (5th Edition)

Name: Marketing Research: An Applied Orientation (5th Edition)
Brand: Prentice Hall
SKU: ByrdShop_0132221179
Price: 61.13 USD
Availability: InStock

hardcover – January 1, 2006

by Naresh K. Malhotra

$61.13 USD

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ISBN-13: 9780132221177 ISBN-10: 0132221179

Publisher

Prentice Hall

Binding

hardcover

Published

January 1, 2006

Weight

4.6 lbs

Dimensions

27.90×3.80×21.60 cm

About this book

Marketing Research: An Applied Orientation (5th Edition) by Naresh K. Malhotra. hardcover edition. ISBN: 9780132221177.

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.