Marketing Strategies for Nonprofit Organizations

Marketing Strategies for Nonprofit Organizations by Espy, Siri N.. paperback edition. ISBN: 9780925065346.

In these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is a practical, easy to read guide to marketing strategy for the nonprofit organization. Written for the student and the practitioner of nonprofit management, the book provides a concise overview of marketing that can help the reader develop and apply an understanding of marketing principles. Full of examples of nonprofit marketing at work, this book helps the small and large organization alike to apply a marketing orientation to all aspects of operation, and to set and achieve marketing goals. This lively book tells how many of the concepts and strategies used to sell products can be adapted for worthy causes.