Marketing Strategy
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January 1, 2010
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ISBN-13: 9780538467384
ISBN-10: 053846738X
About this book
Marketing Strategy by Michael D. Hartline. paperback edition. ISBN: 9780538467384.
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.
