Marketing Strategy (Text Only)

About this book

Thoroughly revised and updated MARKETING STRATEGY 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage current examples new cases and photographs the sixth edition delivers a practical straightforward approach to analyzing planning and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the texts signature student-friendly style the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.