Marketing That Moves People: How real estate agents can build a brand find fans land leads and communicate convincingly

About this book

Its time to find your marketing rhythm! Most real estate agents struggle with marketing. After all we sell homes. Theres no reason selling our services should come naturally. Shortcuts wont cut it: purchased leads often lead to random results. Meanwhile gimmicks get old and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal passionate and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you - for free. The secret lies in an authentic empathic and creative approach that any real estate agent can adopt and get results with. Its based on proven marketing and copywriting principles that have stood the test of time. And its an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor in the process. Author and Realtor Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career in radio. By the time she took up real estate she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.