Marketing to the Affluent

Name: Marketing to the Affluent
Brand: McGraw-Hill Education
SKU: ByrdShop_0070610479
Price: 24.42 USD
Availability: InStock

paperback – August 22, 1997

by Stanley, Thomas J.

$24.42 USD

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ISBN-13: 0639785300793 ISBN-10: 0070610479

Publisher

McGraw-Hill Education

Binding

paperback

Published

August 22, 1997

Weight

1.1 lbs

Dimensions

22.10×1.80×15.20 cm

About this book

Marketing to the Affluent by Stanley, Thomas J.. paperback edition. ISBN: 0639785300793.

Describes the demographics, psychology, and buying habits of Americas wealthy, tells how to locate the market, and suggests useful sales approaches