Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

About this book

The book that changed marketing forever is now updated for the new millennium In 1986 Marketing Warfare propelled the industry into a new modern sensibility and a world of unprecedented profit. Now two decades later this Annotated Edition provides the latest most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decadesincluding Volkswagen Sony Coca Cola Budweiser IBM and McDonaldsalong with annotated reproductions of winning and losing ads.