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Marketing Warfare

hardcover – January 1, 1985
by Ries, Al
$63.34 USD
$63.34 USD
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ISBN-13: 9780070527300 ISBN-10: 007052730X
Publisher
McGraw-Hill Education
Binding
hardcover
Published
January 1, 1985
Weight
0.8 lbs
Dimensions
21.60×2.50×14.60 cm

About this book

Basing their techniques on successful military strategies the authors provide practical frameworks to effectively market products companies and institutions and use case histories to demonstrate how each technique operates