Markets Mobs & Mayhem: How to Profit From the Madness of Crowds

About this book

In this fascinating tour through cultural global economic and business history icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance Menschel mines world historyfrom the rise of the Nazis in Germany to the fanatical love of brands to the Dutch tulip craze of the seventeenth century to Americas 1990s Internet bubbleto reveal how the behavior of crowds negatively affects the business world. Championing the causes of individuality and common sense Markets Mobs & Mayhem offers real wisdom for investors who want to keep their wits when everyone else is losing theirs.