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Mass Customization: The New Frontier in Business Competition

paperbackJanuary 1, 1999
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ISBN-13: 9780875849461 ISBN-10: 0875849466
Publisher
Harvard Business Review Press
Binding
paperback
Published
January 1, 1999
Weight
1.1 lbs
Dimensions
24.10×2.50×15.90 cm

About this book

Mass Customization: The New Frontier in Business Competition by Pine II, B. Joseph. paperback edition. ISBN: 9780875849461.

A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.