Mass Media Research: An Introduction

Name: Mass Media Research: An Introduction
Brand: Cengage Learning
SKU: ByrdShop_1133307337
Price: 58.80 USD
Availability: InStock

paperback – January 1, 2013

by Wimmer, Roger

$58.80 USD

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ISBN-13: 9781133307334 ISBN-10: 1133307337

Publisher

Cengage Learning

Binding

paperback

Published

January 1, 2013

Weight

1.6 lbs

Dimensions

22.90×1.90×17.80 cm

About this book

Mass Media Research: An Introduction by Wimmer, Roger. paperback edition. ISBN: 9781133307334.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.