Mass Media Research: An Introduction

Name: Mass Media Research: An Introduction
Brand: Cengage Learning
SKU: ByrdShop_1133307337
Price: 89.79 USD
Availability: InStock

paperback – January 1, 2013

by Wimmer, Roger

$89.79 USD

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ISBN-13: 9781133307334 ISBN-10: 1133307337

Publisher

Cengage Learning

Binding

paperback

Published

January 1, 2013

Weight

1.6 lbs

Dimensions

22.90×1.90×17.80 cm

About this book

Mass Media Research: An Introduction by Wimmer, Roger. paperback edition. ISBN: 9781133307334.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac(R) Student Collections http: //gocengage.com/infotrac.