Mass Media Research: An Introduction

Name: Mass Media Research: An Introduction
Brand: Cengage Learning
SKU: ByrdShop_143908274X
Price: 315.38 USD
Availability: InStock

paperback – January 1, 2010

by Wimmer, Roger D.

$315.38 USD

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ISBN-13: 9781439082744 ISBN-10: 143908274X

Publisher

Cengage Learning

Binding

paperback

Published

January 1, 2010

Weight

1.6 lbs

Dimensions

24.80×2.50×19.10 cm

About this book

Mass Media Research: An Introduction by Wimmer, Roger D.. paperback edition. ISBN: 9781439082744.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.