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Mass Media Research with Infotrac: An Introduction

paperback – January 1, 2005
by Dominick, Joseph R.
$59.94 USD
$59.94 USD
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ISBN-13: 9780534647186 ISBN-10: 0534647189
Publisher
WADSWORTH
Binding
paperback
Published
January 1, 2005
Weight
1.6 lbs
Dimensions
22.90×1.90×18.40 cm

About this book

Mass Media Research with Infotrac: An Introduction by Dominick, Joseph R.. paperback edition. ISBN: 9780534647186.

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.