Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change

About this book

The author presents a compelling look at how innovation transforms industries raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers gas lamps to fluorescent lighting George Eastmans amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry how mainstream firms typically respond and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book Ive read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.