Masters of Disaster: The Ten Commandments of Damage Control

Masters of Disaster: The Ten Commandments of Damage Control by Guttentag, Bill. hardcover edition. ISBN: 9780230341807.

Whether youre a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant losing business because of a bad Yelp review or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis can quickly become the make-or-break moment of your career. Regardless of if you work on Wall Street or Main Street, the President of the United States or principal of a school, a corporate counsel or a small town lawyer, most of us aren€™t natural spin doctors, and it€™s hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, crisis gurus Christopher Lehane and Mark Fabiani teach executives, lawyers, publicists and anyone else who may find themselves or their clients under the public microscope the ten commandments of damage control €“ that magic formula for mastering your disaster when it is your turn to take a tumble in